
Unfortunately, beauty products are not legally required to have an expiration date on them. Nonetheless, most products do tell you how long the item can be used for and this is referred to as The Period After Opening or 'PAO'. The PAO is usually symbolised by a jar with a number followed by the letter 'M' which indicates the number of months the product can be used for, once the product has been opened. This does, however, mean that you need to keep track of when you open any new product.
NOTE: It does not matter if you only opened or used the product a few times. Once the seal has been broken the PAO applies and you must throw away and replace the product, even if it has not been entirely used up. Â
The general guidelines for the lifespan of makeup and skincare are as follows:
Product | Expires After… |
1 year | |
6 months to 1 year | |
1 year | |
Facial/Body Moisturizers | 6 months to 1 year |
Serums | 6 months to 1 year |
Lip Balms | 1 year |
Sample Packets | 1 day ONLY |
Mascara | 4 months |
Foundation | 1 Year |
Concealer | 12-18 months |
Powder | 18 months |
Blusher/Bronzer | 18 months |
Cream blush | 12-18 months |
Eyeshadow | 18 months |
Eyeliner Pencil | 18 months |
Liquid Eyeliner | 6 months |
Lipstick/Lip Gloss | 18 months |
Lip Liner | 1 year |
Nail Varnish | 1 year |
Makeup Sponges | After a month. |